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BubbleLife Connect overview

What if you had every tool needed to market your local business?  What if this suite of tools connected you to 1000's of people in the backyard of your business?  

You will see that by streamlining your marketing steps in one place, you will actually get it done. Don't drop the ball on social media, email marketing and local PR anymore.  Streamline it with BubbleLife Connect. 

To be successful in the digital world where your client and potential clients are hanging out, you must have a range of tools to reach them.  Business does not improve by running a few ads.  Marketing is a process and BubbleLife Connect will make it easy.  

Remember, anytime you have a question or comment, just click the orange tab at the bottom of any administrator page.

STEP 1 – GET ORIENTED

To access your BubbleLife Connect account

  1. Visit www.bubblelife.com
  2. Click on the Login link on the top of the page
  3. Enter your email and password.  If you cannot remember your password, click on Forgot Password
  4. Click on your email address at the top right and look under "Sites" for your business connect site. 

BubbleLife Connect has two main parts

  1. Connect Site - This is an online public directory listing for your business or organization that is showcased to customers and prospects, and optimized for those searching on Google and other search engines. 
  2. Tools Page - This is the control panel to access promotional tools to communicate to your community, customers, social media and to perform other local marketing tasks.

Don’t Have Website?

If you don’t have a website, your Connect Site provides a best practices website that is ready to go. With the full version of Connect, you can specify your own domain name.

Already Have a Website?

If you have a website, then your Connect Site provides additional online exposure for your website and can help improve your website’s Google results. It can be tightly integrated with your existing website to give it additional features.

YOUR CONNECT SITE


Connect Site

Key Features

  1. Basic Information - Provides a quick overview of your business plus essential contact information including existing web and social media links.
  2. Facebook Comments - Lets visitors share their comments about your business with friends and family.
  3. Yelp Reviews - If you have recent reviews on Yelp with 3 stars or higher they are showcased here.
  4. Logo - Your brand identity.
  5. News Feed - Your recent article posts.
  6. Map - If you specified an address, the map shows your location.
  7. Facebook Box - If you have a Facebook page, the box provides an easy way for visitors to like your business or organization.
  8. Customizable Side Area - Add a variety of features to customize your site.
  9. Lead Capture Form - A simple lead form that sends you an email upon submission and tracks the information in your lead list.

YOUR ONLINE TOOLS FOR LOCAL PR, MARKETING, AND SALES


Connect Admin

Key Features

  1. Tools Menu- Access tools for marketing, local PR, advertising, lead management, email marketing, social media marketing and blogging.
  2. Clients - Designed for agencies that manage and administrate multiple client connect sites, those sites are listed here for easy access. Plus, if you want to create a new site, choose "new" from the menu bar.  
  3. View - Switches to the public profile view of your business or organization.
  4. Consistency Grade - Your site’s consistency grade determined by how recently you’ve performed key tasks.
  5. Notices Area - Displays system alerts from number of new leads to problems with social media connections for automated and schedule posts.
  6. Quick Overview- Your most important tasks at your fingertips with stats.
  7. Views - Displays the number of times your ads were shown across various media campaigns - online, print, magazines, etc. 
  8. Clicks  - Displays engagement from various marketing efforts as tracked in the system.
  9. Leads - Displays leads captured from landing pages, listing and websites that are connected into the system.
  10. Marketing - Quick tools for importing contacts, email marketing and social media.
  11. Sell - Dollar amount and orders transacted for your online store creator inside the system.
  12. Online Appointments - Tracking for number of online appointment made with online appointment page creator inside system.
  13. Contacts - New contacts added from last month.
  14. Social Media - New connections added from last month
  15. Text Subscribers - New opt in text marketing contacts from last month

TOOLS AREA


Tools Area - List


Tools Area - Edit

Key Features

  1. Search - Use this area to search within the list of items shown.
  2. Add Button - Use this button to add a new item.
  3. Default Action - Click on the far left column for the task’s default action.
  4. Action Icons - Use these icons to perform item tasks. Hover over the icon to see its function.
  5. Menu - Use this area to switch to different tools.
  6. Submit & Cancel - Use these buttons to save your work or cancel without saving.

STEP 2 – GET CONNECTED

One of the best things about BubbleLife Connect is its tight integration with your social media accounts. Once you connect your social media accounts, you won’t have to manage multiple logins. Plus, as you add administrators to your BubbleLife Connect site, they’ll be able to post as well without needing the direct passwords to every account.

Your Social Media Connections

How to connect your Facebook account

  1. Under Settings click "Connect social media and web accounts."
  2. On the Social Media and Web Connections page, click the Add Facebook button.
  3. You may have to enter your login information for your Facebook account.
  4. Your connection will appear under Existing Connections. Once you are connected, you'll be able to post to your Wall or any of the pages you manage.

How to connect your Twitter account

  1. Under Settings click “Connect social media and web accounts.”
  2. On the Social Media and Web Connections page, click the Add Twitter button.
  3. On the next page, it will ask you to Authorize BubbleLife to use your account. Click Authorize App at the bottom.
  4. You may have to enter your login information for your Twitter account.
  5. Your connection will appear under Existing Connections.

How to connect your LinkedIn account

  1. Under Settings click “Connect social media and web accounts.”  
  2. On the Social Media and Web Connections page, click the Add LinkedIn button.
  3. On the next page, it will say BubbleLife would like to access some of your LinkedIn info.  Sign into your LinkedIn account and click Allow Access at the bottom.
  4. Your connection will appear under Existing Connections.

Your Web Connections

If you have a Google Analytics account, you can add it to your BubbleLife Connect account to integrate web and Adwords reporting.

How to connect your Google account

  1. Under Settings click “Connect social media and web accounts.”
  2. On the Social Media and Web Connections page, click the Add Google Analytics button.  
  3. A pop-up window will appear, click Connect to Google.
  4. On the Request for Permission page, click Accept at the bottom.
  5. You may have to enter your login information for your Google account.
  6. Your connection will appear under Existing Connections.

STEP 3 – POST TO SOCIAL MEDIA

Using BubbleLife Connect to post to social media provides some key advantages over posting directly including:

  1. Scheduling - Post any number of items for later posting.
  2. Single Login - Once connected, you’ll no longer have to visit the individual services to post.
  3. Link Tracking - When you post links back to your website or other online content, the URL will be automatically shortened and tracked so you’ll be able to see which posts your followers liked the best.
  4. Logo Display - Where possible, BubbleLife Connect uses your company logo to go along with your posts.

How to post to your Facebook account

  1. To post to your Facebook account, click "Post message to social media" under Social Media.
  2. Choose your Facebook account from the first drop down menu.
  3. If you have more than one page on Facebook (i.e. a personal Wall and a business page) select which place to post to in the second drop down menu which will appear after you select Facebook.
  4. Choose a Send Date and Time. You can change the day/time from “Now” to schedule posts for the future.
  5. Add a URL if you are linking to your website or another web page.
  6. Type a Message which will appear in your Facebook post.
  7. Attach an image, if desired.
  8. Click Submit.
  9. The Scheduled Social Media Posts page will appear and you will see your post in the list.
  10. You will receive an email notice when your post is sent to Facebook.

How to post to your Twitter account

  1. To post to your Twitter account, click "Post message to social media" under Social Media.
  2. Choose your Twitter account from the first drop down menu.
  3. Choose a send date and time. You can change the day/time from “Now”  to schedule posts for the future.
  4. Add a URL if you are linking to your website or another web page.
  5. Type a Message which will appear in your Twitter post.  The Characters Left counter at the bottom will tell you how many characters you have left to use in your 140 character message.  The system will not allow you to post messages that are too long.  
  6. Click Submit.
  7. The Scheduled Social Media Posts page will appear and you will see your post in the list.
  8. You will receive an email notice when your post is sent to Twitter.

STEP 4 – POST AN ARTICLE

Articles can be as short as few sentences or run multiple pages. They help you with Google and, when posted on social media or sent by email, generate interest and word-of-mouth. For a complete discussion on writing good content, please see our book, “Neighborhood Brands”, available for free download at http://www.neighborhoodbrands.com.

How to post an article

  1. To post an article, click "Post an article" under PR & Content.
  2. Enter a subject for your article.
  3. Add a link to your website or another site, if desired.
  4. Add tags for your article, if desired, separating each with a comma.
  5. Post Date defaults to “Now” for posting on your public page.
  6. Choose the author for your article from the “Posted From” drop down menu.
  7. Type your article in the Message window.
  8. Add any images or attachments, if desired.
  9. Create a survey, if desired.
  10. Click the Publish button at the bottom.
  11. Once you click Publish, the Distribute Your Post page will appear.
  12. Choose who you want to share this article with: Your Email List, Facebook, Twitter, LinkedIn, or send the message to specific recipients.
  13. Your article will appear on the next page.

TIP: Include your website and phone number at the bottom of each post such as: 

   Saffie Leedy Farris | Publisher
   www.bubblelife.com  214-233-0740

SHORTCUT: Create a default signature for your postings.

  1. Go to the Tools tab.
  2. Under Settings click “Update my Connect site’s configuration.”
  3. Scroll down to “Post Signature.”
  4. Type your signature.
  5. Scroll down and click the Save button.

STEP 5 – POST A CALENDAR EVENT

Calendar events are a hidden marketing secret. They provide great content for Google with minimal effort. Create events for things going on with your business, the products you carry or service, employees, industry or relevant to the community such as “First Day of School”.

How to post a calendar event

  1. To post an article, click “Post a calendar event” under PR & Content.
  2. Enter a subject for your event.
  3. If an all day event, click the “Event is All Day” box.
  4. Enter the Start Date.
  5. Enter the End Date.
  6. Add tags for your event, if desired, separating each with a comma.
  7. If you want to ask for attendance, click the “Include Survey for Attendance” box.
  8. If the event is recurring, click the “event is recurring” box.
  9. If you want a map to show, enter the location information. If you have defined locations under your Setup options, they appear here as an option.
  10. Choose the author for your article from the “Posted From” drop down menu.
  11. Add details about your event in the “Notes” box.  
  12. Click the Publish button at the bottom.
  13. Once you click Publish, the Distribute Your Post page will appear.
  14. Choose who you want to share this article with: Your Email List, Facebook, Twitter, LinkedIn, or send the message to specific recipients.
  15. Your event will appear on the next page.

STEP 6 – REVIEW INSIGHTS

  1. To see your Views, click on the Insights menu item and then click Views
  2. This will give you information on your article views, Adwords views, and other views, as well as your ad campaigns
  3. To see your Clicks, click on the Insights tab at the top of the Admin page and then click Clicks
  4. This will give you information on your Adwords clicks, other clicks, and search generated clicks
  5. To see your Visits, click on the Insights tab at the top of the Admin page and then click Visits
  6. This will give you information on your blog/directory visits, website visits, and landing page views.  
  7. To see your Leads, click on the Insights tab at the top of the Admin page and then click Leads
  8. This will give you information on the growth for your email subscribers, text subscribers, Facebook account, and Twitter account, as well as information about your web leads, survey responses, and phone calls.
  9. To see your Customer Marketing, click on the Insights tab at the top of the Admin page and then click Customer Marketing. This will give you information on your outbound marketing and how many times you touched customers with your emails, text messages, social media, or email marketing tracks.

 

Please note, your support login is different from your BubbleLife login. You will need to register here separately.

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