Get more patients
In order to attract more patients, you must raise your local visibility and showcase your skills and prior work. Then, when local customers are looking, they are already familiar with your practice.
- Raise your profile in the community and on Google by posting articles about insights into your speciality complete with photos and distributing to BubbleLife.com. (PR & Content - Post an article)
- Raise your profile with previous clients and their friends and family by distributing those articles through email and social media.
- Build your influence by adding new contacts to your email list and encouraging people to follow your social media accounts. Remember, because of HIPAA, that you will need to get their permission for email. Be sure that request is included on all your office patient forms. (Marketing - Import new members)
- Raise your profile with consistent local advertising. (Starting at $99/month)
- Find customers looking for your services with Google Adwords. (Starting at $500/month)
Estimated time: 30-90 minutes
Here are some article ideas you can use as starting points to raise your profile in the community.
- Insights into community health concerns.
- Insights into recent community news from a medical perspective.
- Insights into seasonal illness prevention and treatments.
- Insights into sports accident prevention and treatments
- Profiles of specific patients. The story could be about their treatment or about their community invovlements.
- Profiles of the local causes or organizations that you support.
- Photos of a recent office celebration.
If you need help writing, BubbleLife also provides a list of BubbleLife Connect Certified Consultants who can help you plan and write content that gets you noticed.
Sell more specialized services
To sell specialized services, you'll need to educate potential customers on the service's value and your unique ability to deliver that service better than competitors.
- To get your name in front of Google, post one or more articles about the service with photos to your Connect site. (PR & Content - Post an article)
- To get an article in front of the community, distribute your article to BubbleLife.com local news sites.
- To get your article in front of your previous contacts and their friends and family, distribute your article via email and on all your social media accounts.
- Promote the service with consistent local advertising. (Starting at $99/month)
- Find customers looking for the service with Google Adwords. (Starting at $500/month)
Estimated time: 45 minutes.