HEADLINE: 40 character headline (spaces included)
Make sure to write a content-centric, catchy headline that will draw viewers’ attention.
Good: “Combining Medicine Helps Manage Pain”
Bad: “Call Architect John Smith”
PARAGRAPH: 40 word maximum
For the body of the text ad, include useful, interesting information. However, refrain from offering too much information, as you’re looking for the viewer to find out more by clicking the link to your website or landing page. Include a strong call to action to incentivize viewers to click the link provided.
Make sure the ad links to your website or a landing page with a lead capture form to collect visitor information for follow-up.
See the following examples of good text ads:
Combining Medicine Helps Manage Pain
For pain management, the Kotsanis Institute combines traditional and functional medicine with nutrition.
Click here to learn how to make your pain go away.
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