From your tools page,
- On the left side menu - look under "LEAD CAPTURE" for "Leads" and click on it.
- Under "SETUP," click on "Setup custom fields & dropbox"
When a prospect fills out the form on your website, it will send the information directly to your lead list for immediate attention and will notify all admins on the account that a lead has been received.
From here, you can follow up and move the lead into "contacts" to be part of your email database for re-marketing.